Certified Interior Design (CID)
Maximize your dollar per square foot investment.
Alisa Hirsh
Founder and chief designer
at Proper Design Studio
After working in the commercial space as an NCIDQ Certified Interior Designer for 15 years, Alisa Hirsh founded Proper Design Studio. Bringing her extensive experience, she uses intentional design to enrich commercial and residential spaces.
Across her career, Alisa has designed restaurants, retail stores, and residential spaces, working directly with C-suite executives, operations teams, engineers and architects of record. Proper Design Studio aims to combine the best elements of both commercial and residential design into one streamlined practice.
Alisa prides herself on meticulous and collaborative interior design that purposefully sets up the project for success during construction. She’s extremely adept at a wide range of visualization tools and holds a particular affinity for space planning and 3D branded environments.
credentials & CERTIFICATIONS:
The Proper Design Studio Approach
COLLABORATIVE
From lighting vendors to engineers to millwork fabricators, successful builds require the input of a wide range of experts. We work cross-functionally to find the best approach for everyone, improving the experience for those who will ultimately use the space.
COMPREHENSIVE
In creating the physical brand environment, we impact everything from finance to operations to customer experience and beyond. That’s why we design spaces holistically, considering operational functionality, long term vision, unique brand identity, and aesthetics.
DELIBERATE
Well executed spaces take time and attention to detail. Rather than simply giving you a pretty design and wishing you luck, we’ll stay in the weeds with you to make sure your finished space is both beautiful and functional—helping you avoid cut corners and expensive mistakes in the process.