Deliberate interior design for delightful spaces

Proper Design Studio stewards the vision for your real estate investment through intentional interior design, worry-free project management & expert consulting.

high contrast retail space, cafe. concrete walls, primary colors geometric mural, metal bar stools, wood paneling
large retail space, cafe. moody, high ceilings, low lighting, concrete columns, industrial windows, dark teal leather couch, small cylindrical tables
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lobby of a luxurious office workspace. all-white patterned wall, burgundy velvet sofa, elegant white wingback chairs, glass coffee table, neutral carpet, floor to ceiling windows.
playful retail space, restaurant/cafe. illustrated black and white mural on gray wall illuminated by track lighting. deep brown benches, industrial round tables, dark wooden chairs.
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NYC-based interior designer Alisa Hirsh. white woman, early forties, long auburn hair, black shirt, gold hoop earrings. Outdoors leaning on brick wall. founder and chief designer at Proper Design Studio.

Alisa Hirsh

FOUNDER and Chief designer

Alisa Hirsh is a Certified Interior Designer with 15 years of experience. Licensed by New York State, she has designed memorable spaces for iconic brands.

Alisa feels strongly that collaboration between design, real estate, and construction is crucial to a successful project, working cross-functionally to develop solutions that consider aesthetics, budget, constructibility, scalability, and operations.

“Alisa always commits and delivers. She hears out the needs of the customer and comes up with the best solutions.”

-CHIEF RESTAURANT OFFICER

“Alisa is an excellent interior designer with high taste level.”

-DIRECTOR OF STORE DESIGN

Capabilities

CREATIVE

  • Mood boards

  • 2D & 3D renderings

  • Sourcing and selection

    • Building materials

    • Equipment

    • Finishes and FF&E

  • Design guidelines for brand consistency

TECHNICAL

  • Floor plans

    • Customer experience

    • Operational flow

  • Ceiling plans

  • Elevations

  • Specifications

  • Custom detailing

  • Coordination with architects & engineers

CONSTRUCTION ADMINISTRATION

  • Vendor vetting and selection

  • Shop drawing reviews

  • Submittal reviews

  • Building management approvals & coordination

  • Site visits during construction

design communication TOOLS

  • Sketch-up

  • Photoshop

  • InDesign

  • Revit

  • AutoCAD

  • Hand sketching